The visual language is based on the logo type: Disassembling and reassembling the type creates a happy funny collage of basic shapes.

 

The icons, designed with the same basic shapes, are identified with the brand as "the Cha Cha Face": the impression one has when first discovering the mixture of mango cha cha's special flavors and textures.

These icons will be an integral part of the brand and may be displayed next to the logo or as a solo, but will always display the same shape style.