One day I found a photo of me, taken by my father. It was my young self, 3 or 4 years old, looking at the old Dizengoff square. the fire and water fountain is one of my most vivid childhood memories. I was almost hypnotized at the view of this fountain burning and firing water, nest to all the joyful color pallet. It was clear to me I have to recreate these memories, and so The Agam Collection was born.